Rewards Cards

MME Rewards

MME Rewards is Merchant Made Easy's complete loyalty/frequency system that rewards customers for making repeated purchases at the merchant's location. The program can capture, process, manage and report transaction data for a given merchant. The purchase data is captured at the point-of-sale (POS) by swiping a magnetic stripe card through a terminal reader. Points are often awarded based on customer spending.

Create Customer Loyalty (Destination vs. Impulse)

A rewards card creates value for both the merchant and their customers. When a person is going out to eat or shop and the card is in their wallet, they may go an extra mile to that specific store (destination) because they have value stored on that card. It is going to be more cost effective for them and allow the cardholder to get more for the cash that is in their pocket. This creates loyalty by persuading the cardholder to frequent that merchant location when it may not have been the most convenient choice.

Loyalty Programs can also be set-up and managed in our network to track items such as number of visits, amount of money spent, nightly stays in a hotel, number of cups of coffee bought over a period of time etc. The list goes on and on. Our System can track up to six different levels of rewards and will automatically adjust when reward redemption is recorded. The same card may be used for the recording of loyalty points and as a stored value gift card. The same terminal can process the loyalty transactions, as well as, the gift card transactions.

"One out of every two in-store purchases is made with electronic payment instruments."

Target Markets

Here we provide an example of a few target markets.

• Restaurants
• Retail Locations
• Quick-Serve Restaurants
• Tanning Salons
• Pet Stores
• Dry Cleaners
• Auto Accessory dealers
• Clothing

Market Facts and Testimonials

. Tim Johnson, VP
(New Emerging Card Products/TSYS)

"There's no gambling involved in this market, with statisticians estimating 750 million gift cards by 2006."

The average consumer today carries with them 12-14 pieces of plastics.

U.S. annual retail establishments registered sales of more than $2.5 trillion in 1997 and $2.7 trillion in 1998.

Retailers have high hopes for the future of electronic gift cards. Finding that perfect gift for someone - at Christmas or any other time is never easy, but a growing number of retailer's think they have the solution.It's plastic. Stores are converting gift certificates from documents to electronic cards. They're less cumbersome to carry, have a technological edge that appeals to everyone and are advantageous for retailers.

In 1996, Ruth's Chris sold 65,000 paper gift certificates. In the first six months of 1998, we sold 58,000 electronic gift cards. We expect this number to skyrocket during the holiday seasons.

Gift card systems are the fastest growing consumer payment system in the U.S. over the last three years.Retailers have much to gain from the migration from paper certificates to plastic cards.gift cards will dominate the prepaid payment system for years to come.

American Express estimates retail gift card outstanding balances alone are currently $1 billion, and project they will grow to $15 billion in the next 2-½ years. Shoppers using prepaid gift cards and certificates are less concerned about paying full price in retail stores than shoppers using other media, according to research by Daniel R. Horne, assistant professor of marketing at Providence College, RI. Horne's survey of gift card and certificate users found that 40% of shoppers using a retailer's gift card or certificate purchased items at full price, compared to 16% of shoppers using other payment methods.