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Why electronic gift cards versus paper?
The electronic gift card concept is quickly becoming the medium of choice for retailers across the county. Among the significant reasons are No Cash Back (value remaining after partial redemption stays on the card, ensuring additional opportunities to solidify the customer relationship or retain funds) and real time Data Capture (virtually eliminates both the losses associated with paper gift certificates and costly tracking and accounting).
How soon can the card be redeemed at a participating store location after value has been added to the card?
The gift/loyalty card may be used immediately after activation. Gift/Stored Value card transactions are processed real time.
What are the benefits of this program to a merchant?
Electronic gift/stored value cards are convenient (carried in wallet with other plastics), secure (cannot be photocopied) and as a branded "billboard in a wallet" that establishes the merchant as the destination. With this product, a merchant will gain more name recognition and exposure in the marketplace further widening its existing customer base.
What type of reporting will I receive with this program?
Merchants receive daily and monthly reports. The Daily Batch report produces a chronological list of all transactions as well as a total count and total dollar amounts by transaction type, occurring since the terminal was last cleared. Innovative also generates a monthly Corporate Summary statement, which reports all transactions captured on Innovative's database during that time period in addition to as well as, total fees billed. This report aggregates transactions at the corporate level and by location. Delivery methods include email, facsimile or hard copy.
How do I get my employees excited about the Gift / Stored Value Card Program?
Incentives, Incentives, Incentives - a concept that works with customers and employees alike! A reward program encouraging friendly competition between employees will build a strong, goal-oriented team while promoting your new and dynamic gift card program.
How do I get the customer with an existing card to add more value?
This is a very important revenue generator and can be very profitable for your business. The use of incentives with the program will entice consumers to add value to the card. For example, if a customer adds $50.00 to his existing card offer to give that customer $55.00 worth of value or offer discounts or additional services specific to gift card users. The added value feature of this card program offers limitless marketing opportunities to enhance customer relationships and build brand awareness.
Will I be able to utilize my existing equipment?
We can utilize the Lipman Nurit terminals (2085 and above 3010 land line only). Gift Card applications run on stand-alone Verifone terminals. The use of a printer is recommended for production of receipts and reports.
How does the Gift/Loyalty card work?
A customer enters the merchant's establishment and asks to purchase a gift/stored value card. The merchant takes a gift/loyalty card from inventory and activates it for the dollar amount desired by swiping the card through Innovative's POS terminal. The card is now ready to be used at any participating store locations. The loyalty portion of the card can be used at the time of sale to add "points" towards a redeemable reward offered by the merchant. The consumer must be entered into to the "Rewards" program with the Consumer Enrollment Form. The consumer at the point of sale will fill out the form. Reward levels and points per dollar amount can be tailored and customized by the merchant.
What are the hours of your Customer Support?
Our customer service division is available to assist you when you have questions. Please visit our Support section for more information.
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